210 Local Media Magazine – Issue 3 Vol 1

210 Local Media Magazine – Issue 3 Vol 1

Yay, it’s an Editorial! – Issue 3 Vol 1

I started the 210 Local Media Podcast
after purchasing my first iPhone back in 2013, and discovering the Stuff You Should Know Podcast, Marc Maron’s WTF Podcast, and several podcasts about podcasting. I noticed that each show either had information to share, or a special type of bond with peaople that they shared, and that the form, really was like no other. I quickly became inspired to mix my love of local music, with the newfound awesomeness of podcasting. At the time, there were only a couple of San Antonio Podcasts; The Unavoidable Drudge, and The BoozedCast (both have podfaded for now). Admittedly, my first few episodes were plagued with sound issues, crazy podcasting scheduling, and finding people that were available and wanting to be interviewed.

Since then, we’ve been able to play mixed tape episodes, interviews, and entire albums on the podcast, put on two benefit shows, and helped to raise over $12,000 for a friend with cancer (In remission!). Since then, more local podcasts are popping up everywhere; The Owlcast, She’s Crafty, It’s a Guy Thing Podcast, Geek Culture, Vinyl Pizza, and Texas Music Spotlight, to name a few. So, here we are, and I’m taking advantage of being the guy that says what each issue can/should have. Check out the spread on the local podcasts, and the Alamo City Podcast Network we created to help each other out and gain a much larger footpring in the process.
Thanks for reading, listening, and supporting! – Issue 3 Vol 1

– Mario Zamarron

Episode 81: Aaron Stephens – Hard Times, Straight Lines RADIO

Episode 81: Aaron Stephens – Hard Times, Straight Lines RADIO

Thanks for tuning in to 210 Local Media podcast, I am your host, Mario Zamarron. I’ve been holding on to this album for a while and finally decided it was time to put this out. With all of the plans I had made for episodes prior to this, I hadn’t gotten to this RADIO episode. So, without further ado, this is Aaron Stephens, a transplant from Illinois and most recently, New Braunfels, our northern neighbor.

Aaron’s really got a soulful record here, so if you’re into listening to music in the dark, with your eyes closed, do it. If you’re in your car, you have an excuse to listen to the episode twice. Let the music take you through your own memories and feel the words. Just a suggestion in this world of hustle and bustle and no time to experience music on the same levels we did when we were kids.

Aaron Stephens is a soul singer/songwriter and musician born in Illinois, raised deep down in McAllen, Texas.

Writing songs, singing, and playing guitar since the age of 12, Stephens has an original songwriting and performing style that can both soothe and stir.

Since 2012, Stephens has been playing shows all across Texas.

With his soulful voice, songwriting, and tasteful slide guitar playing, Aaron Stephens and his tight, groove-based band are standing out and gaining some momentum.

On June 18, 2014, Aaron Stephens released his first full-length album entitled “Hard Times Straight Lines”. The 9-song album is a perfect example of Aaron Stephens' music: honest, relatable and soulful.

The album is available on all major online platforms.
Visit www.aaronstephensmusic.com for more info!

I could go on for a very long time about this topic, so if you liked it, please let us know on our Facebook page /210LocalMedia or on Twitter @210LocalMedia. As always, thanks for listening!

If you’d like to donate to our show and help us in our mission to bring San Antonio to the world. You can donate at our Patreon page here: www.patreon.com/210LocalMedia . Running the show can be expensive, so if we're unable to make any money to cover the podcast, we will be closing down after episode 100. Please let us know if you'd be interested in donating $1 per episode. Thanks for listening.

You can contact us on Google Voicemail @ 210-802-1197, @ www.210LocalMedia.com/contactus, on Twitter: @210LocalMedia, on Facebook: /210LocalMedia & check out our main site @ www.210LM.com


River City Rockfest 2016

River City Rockfest 2016

We were extremely lucky this year, to get in as media for the 2016 River City Rockfest and WOW…. Just WOW. The lineup was outstanding as always, and included Avatar, Red Sun Rising, Pop Evil, Bullet For My Valentine, Hatebreed, Devil Driver, The Sword, Disturbed, POD, SixxAM, Sevendust, Megadeth, Scorpions, and local favorites, Donella Drive, Lynwood King Revival, and The Heroine. Between our resident sound guy, assistant artist manager, and promotions guy Roland and I, we couldn't hit all of the bands, and even passed out for one of my favorites, The Heroine. We did the best we could in the scorching Texas heat, for over nine hours, on our feet most of the day, and loving every bit of the media pits in front of the stages. Personally, I was there to see Scorpions, Megadeth, Donella Drive, The Heroine, and SixxAM, so four out of five ain't bad. Much love to The Heroine, and a tremendous amount of sadness for missing you guys on stage. Here's hoping you guys get in for another amazing year of River City Rock Fest! The event was chock full of food trucks, beer, music, passed out people on the floor, skimpy outfits, sweaty dudes, ear plugs, and tons of merch, and was the best concert experience ever, thanks to The AT&T Center and Spurs Entertainment allowing us to cover the event with media passes. There were over 27,800 in attendance, surpassing last years show and proving that San Antonio rocks and is always ready to party. Below are just some of the shots we got from the show. Enjoy!

« 1 of 3 »

Remember the Punks

“Remember the Punks” Music Festival Unites The Vandals, The Exploited, MXPX and more in the Alamo City


San Antonio, Texas (May 24, 2016) – San Antonio-based booking and promotions companies Twin Productions & Korova Entertainment are proud to present the inaugural Remember the Punks music festival featuring an all-punk lineup filled with old school headliners such as The Vandals, The Exploited, MXPX and support from up-and-comers PEARS, Potato Pirates and San Antonio's own Piñata Protest. This single-day festival will be held on Saturday, October 1 at Alamo City Music Hall, located at 1305 E. Houston Street in downtown San Antonio. Tickets will go on sale this Friday, May 27 at 10 a.m.

The Remember the Punks lineup features over 25 bands across two stages. Appearing at their only Texas stop will be headliners The Exploited, The Vandals, MXPX, Sick of it All, TSOL (The Sons of Liberty), The Dickies, and Anti-Nowhere League. These iconic punk bands will come together for an experience similar to those of the early days of Warped Tour. Also on the bill are Texan bands 30footfall, Lower Class Brats, and Piñata Protest.

Other notable acts include Voodoo Glow Skulls, The Casualties, SlapShot, Sloppy Seconds, The Toasters and D.I. Maintaining the spirit of a homegrown, independent Texas festival, the lineup will also feature acts from San Antonio, Austin, Dallas, and Corpus Christi.

“After a decade of working closely with the punk rock music community, I felt the time was now to bring San Antonio a festival to call our own. Inspired by startup festivals like Punk Rock Bowling in Las Vegas and The Fest in Florida, I collaborated with Erica (of Twin Productions) to curate a lineup that would feature a balance of national bands our city knows and loves year after year, along with some ‘first time in a long time’ type performances,” Angel Castorena, Festival Curator and Founder of Korova Entertainment.

“San Antonio is the city known for making its last stand at the Alamo. In priding ourselves for being a long-forgotten key component of the music industry, we feel it’s necessary to remind everyone that it's time to ‘Remember the Punks,” continued Castorena.

General admission tickets start at $49 and a limited amount of VIP tickets priced at $150 for the festival both go on sale Friday, May 27 at 10 a.m. at www.twinproductionstexas.com and www.rememberthepunks.com.

Episode 79: The Akuzma

Episode 79: The Akuzma

Thanks for tuning in to 210 Local Media podcast, I am your host, Mario Zamarron. In this episode, I sat down with the band I manage, The Akuzma, to talk about who they are, how they got to where they are, and all things Akuzma. The interview is from a while back, when we were planning to release their upcoming EP under the 210 banner. Unfortunately, we’ve had difficulties raising the necessary funds to put it out ourselves. Also, the band has undergone and is continuing to undergo changes to style and lineup. This in an introduction to what got the Akuzma to where they are today and a springboard to the foundation of the band. Once The Akuzma 3.0 emerges, we will definitely catch up with them. www.akuzma.com

I could go on for a very long time about this topic, so if you liked it, please let us know on our Facebook page /210LocalMedia or on Twitter @210LocalMedia. As always, thanks for listening!

If you’d like to donate to our show and help us in our mission to bring San Antonio to the world, you can donate at our Patreon page here: www.patreon.com/210LocalMedia Running the show can be quite expensive, so if we're unable to make any money back from the podcast, we will be closing down after episode 100. Please let us know if you'd be interested in donating $1 per episode. Thanks for listening.

You can contact us on Google Voicemail @ 210-802-1197, @ www.210LocalMedia.com/contactus, on Twitter: @210LocalMedia, on Facebook: /210LocalMedia & check out our main site @ www.210LocalMedia.com


Blackbird Sing – “Cinco” – A Review

Blackbird Sing – “Cinco”

If you’ve never heard of Blackbird Sing, now’s the time to dive right in and let the “Texicana” tunes wash over you. They call it Texicana because, just like San Antonio, it’s a melting pot of sounds ranging from the obvious Americana, Folk, and Country. The birds even found a way to nod to their Alternative and Punk background as well. Friends close to the band may recognize the members from their other local incarnations, Madex (Metal), and DieBoy (Punk).

In “Cinco”, Blackbird Sings’ second release, lead singer Vito Salinas puts it all on his sleeve. With song titles like “Heart Strings”, “Oh Darling”, and “Sacramental”, it’s no secret that these are written from the heart. After listening to their first album Enemies From Years Of Loving, the growth in musicianship and the experience of being together after five years really shines through. While Enemies laid the groundwork for what Blackbird Sing is all about, Cinco brings you with them through the changes in their life: getting older, starting families, family changes, and all the difference that five years can make.

“I still believe in what you say and not what you do”, heard on ”Heart Strings”, speaks to those who devote themselves to a love that, in the very least, doesn’t respect the love they’re offering. This is the kind of heartfelt emotion that can be heard in each song. This track also introduces you to the Spanish/Hispanic influence that can also be heard on “Battle Of Sanan” with the introduction of the accordion and some a short phrase in Spanish. I believe this might be a way of showing how they (most of them) are connecting with their heritage, another change that usually occurs as we get older. Their attention to musical construction is evident in their ability to insert meaningful pauses, extending a vocal part to draw on emotion, and the way that certain complexities are able to coexist in songs like “Battle” through the masterful way they’re layered. Also, something to note, is that these guys sound even better live!

Change your plans on Saturday April 30th, and head to Sam’s Burger Joint to hear for yourself. The CD release show includes their longtime friends, Devils & Dust and is the only place you can get a physical copy of “Cinco”. If you absolutely cannot make it out, the digital release will be on Cinco de Mayo. I vote that you get the physical disk and see how many times you find nods to the number 5. Here’s to another five years of Blackbird Sing.

Vito Salinas: Singer/Songwriter, Guitar
George Ransom: Bass
James Magallanez: Guitar, Percussion, and Harmonica
Daniel Magallanez: Drums
Andy Salazar: Lead Guitar, Piano, and Trumpet

Mario Zamarron – 210 Local Media – www.210LocalMedia.com www.Facebook.com/210LocalMedia

Episode 78: Blackbird Sing

Episode 78: Blackbird Sing

Thanks for tuning in to 210 Local Media podcast, I am your host, Mario Zamarron. Finally got a chance to do another interview, this time with Blackbird Sing. They’ll be playing on April 30th at Sam’s Burger Joint in San Antonio, and this will be their pre-release show for their second release, Cinco. I sat down with Robert “Vito” Salinas and Daniel “DMagz” Magallanez to discuss who they are, how they got involved in music, their first release, “Enemies From Years Of Loving”, and their new release “Cinco”.

Recently, we worked together for a cancer benefit concert for our friend Raquel, successfully raising over $12,000 to assist her with her medical bills. We talked about that experience and how the overall vibe that the event had, the location in Cibolo, and the band’s general demeanor, all lent themselves to everyone having a very laid-back time. After the world release of “Cinco” on Cinco de Mayo (May 5th), we will put that release out as a “RADIO” episode, so keep an eye out.

I could go on for a very long time about this topic, so if you liked it, please let us know on our Facebook page /210LocalMedia or on Twitter @210LocalMedia. As always, thanks for listening!

If you’d like to donate to our show and help us in our mission to bring San Antonio to the world, you can donate at our Patreon page here: www.patreon.com/210LocalMedia Thanks for listening.

You can contact us on Google Voicemail @ 210-802-1197, @ www.210LocalMedia.com/contactus, on Twitter: @210LocalMedia, on Facebook: /210LocalMedia & check out our main site @ www.210LM.com



“FREDSTOCK, to you it’s a concert. To us, it’s a final exam.”

San Antonio, TX – Friday, April 29th is the date set for the Annual Fredstock Music Festival to be held at San Antonio College (SAC). The music festival is a chance for Music Business students to get hands-on learning of every aspect of putting together a music showcase. Festival organizer Donnie Meals, who is also the Music Business Program Coordinator and faculty at SAC, says, “Fredstock is hands-on training. It’s part of the process that our students will be doing out there in the industry.” The students get to perform music business roles from booking the bands and vendors to preparing stage logistics and creating festival promotions.

Every annual festival brings in an array of music fans to hear different performing bands and walk through the sponsored booths of art and crafts, community business sponsors, vendors and food trucks. This free event features popular local and regional talent. Headlining this year is Javier Escovedo, The Hickoids, Benny Harp and Anthony Wright with DJ Gibb spinning cool vinyl between acts. The first band performs at 5:00PM and the event will run until 10:00PM. It will be held on the San Antonio College campus at the Longwith Radio-TV-Film Bldg. in the parking lot at the corner of Courtland Place & N. Main Avenue.

Fredstock 2016 is also simulcast in its entirety on KSYM 90.1 FM.

Please visit www.FredStockSATX.com for more festival information and sponsorship details.


Fredstock is named for Fred Weiss, who headed the Music Business Program at San Antonio College (SAC). A professor in the Radio/TV/Film program at SAC for more than 20 years, Weiss passed away in 2008. Money raised from Fredstock will directly benefit the Music Business Program.

SAC Music Business students learn every aspect of putting together a music showcase. The MUSB students see direct results from the work they have done. Music Business Program classes including Live Music and Talent Management, Audio Production 3, Legal Aspects in the Entertainment Industry, Music Publishing, Concert Promotion and Venue Management and Survey of the Music Business. All these work together to form hands-on and how-to skills to produce a successful community-wide music festival.

For a look at this years headliner, go to:

For a look at past Fredstock Coverage, try these links:

Episode 75: Heather Go Psycho Radio – Favorite Record

Episode 75: Heather Go Psycho Radio – Favorite Record

Thanks for tuning in to 210 Local Media podcast, I am your host, Mario Zamarron. I’ve been meaning to have Heather Go Psycho’s album Favorite Record on the show for a very long time. I’ve seen the girls a couple of times, but due to the circumstances of the night, was unable to introduce myself to them or anything. Luckily, thanks to Twitter, I was able to chat with Heather Go Psycho’s bassist, Diana. Here’s an update for those who haven’t heard yet, Diana is no longer the bands drummer. They’ve recently added an actual Heather to the line up! Kind of like when Donella Drive had Ella. I saw Heather Go Psycho, most recently at one of the Creative Creatures shows at Fitzgerald’s. They played right after The Black Market Club and before The Lost Project and The Sandworms. They put on a great show and brought a totally different vibe to that stage. I’m glad to finally add them as alumni to the 210 Local Media Podcast. First, we’ll dive into some music, and then I wanted to chat for a little bit.

Heather Go Psycho – Favorite Record
Favorite Record
Nothing More
Just For Tonight
Back 2 You
Nice Girls Finish Last
This Christmas

I just wanted to reach out to music fans, concert goers, and ask some questions of you all and share some insight that you may not hear everywhere. First, some information on the music industry I’ve learned. I admit though, that I am by no means a expert and am learning new things every day, so, be aware of that caveat. There are bands, solo artists, fans, talent buyers, venues, promoters, managers, labels, and there’s merch, distribution, contracts, emails, social media, draw, booking, and a whole slew of other things that have an impact in the music industry. There’s an interesting cycle that regular concertgoers don’t ever see, that includes all of the above. Once you’re walking up to the door of a venue, many things have happened to get what you’re about to see, to where it is at that very second. A band who has practiced countless hours, has either been approached by another band, a venue, a talent buyer (someone who works for the venue to books shows), or a promoter (someone who puts shows together with a secured date at the venue), or has reached out themselves, to play that night. Depending on the show, bands can get paid in many different ways. There’s the door split, in which each band is coming away with their equal cut of the money paid at the door. There’s the percentage of the bar, which usually denotes a free show, where the bands try and get as many people as possible in to the venue to drink, in the hopes that the percentage of the bar that they get paid from is decent. It’s also split with the other band(s) on the bill, and is usually around 10%-15% of the bar. That means, every dollar you spend, gets them $.10 to $.15. There’s the sought after guarantee, where a band can make (at least) their guaranteed amount. Sometimes this is a method of payment that works as an either/or with a guarantee. For example, the guarantee is either $100 or 15% of the bar, whichever is higher. Finally, there’s the pay-to-play or ticket selling method. There are so many variations of these methods, that I won’t go over them here, but feel free to look it up online. For a band to get onto a bill, they either need to know another band that will add them to their own show, make some contacts, have their booking agent (who gets a share of the bands cut from the gig), know a promoter (who’s take is also a portion of the night), or they sell tickets to get on the bill with national acts. There may or may not have been contracts, personnel changes, schedule changes at work to be sure all band members could make the show, band cancellations, or possibly even entire show cancellations…. All before you step foot into the venue. Also, I can’t forget the merch that the bands made to sell at the show, or the money that went into printing handbills or designing digital flyers. Does the sound guy get paid by the venue, by the bands, or the promoter? Does the venue have lights, are they programmed by the sound guy, or are they able to be matched up with the sounds of the bands, or does only the headliner get lights? What are the drink specials? Will the venue allow underage band members inside? How much did each member spend on their instruments and gear? Did they ever have any lost/stolen and have had to replace it before? Did people forget to RSVP on Facebook and spook the venue, booker, or promoter into canceling the show? All of this before the show starts. Once you get inside, the door person asks for ID and which band you’re there to see. Why do they do that? Because your numbers count if the band gets paid per head in the door. Because the venue owner, promoter, talent buyer, or other bands on the bill want to see what your draw is. That is, how many people can you get out to your shows. So, here’s a scenario; The Rockers decide that they want to play at X Bar on Friday or Saturday. How much will they get paid if it’s per head, at $1 a head, and only 10 people came out? They get $10. Did they sell any merch? Did they give any away or offer discounts? Was the show free and they got a percentage of the bar? Did you buy a drink? Did they have to pay for a booker or artist manager? How much was gas? Did the guitarist bust a string? If so, a full set is usually about $10. Did any band members spend money at the bar? In case you haven’t noticed, this scenario makes it very difficult for a band to become successful playing shows. Sometimes, bookers, venues, talent buyers, or promoters don’t pay the bands anyway if they bar barely made anything, nobody came out to the show, or the band just doesn’t have a good draw. Scenario two: The Roller Band wants to play at Y Venue because their favorite national touring band is in town, The Headliners. (I said I wasn’t going to tackle this, but here we go) The promoter says, we’d love to have you play at the show. Here’s 20-30 tickets, at $10 – $20 a ticket for you to sell to get on the bill! Those who sell all their tickets first, get to pick when they play for the night. The show starts at 8pm and ends at 2am the next day. If you don’t sell all your tickets before showtime, then you’ve got an option. You can bring us back the tickets you didn’t sell and the cash for those you did, or you can buy out what you didn’t sell so you can still at least be on the bill. That is called Pay To Play. That happens way more than you’d think. As a promoter, I can kinda see why it happens. Scenario three goes over that part. Scenario three: A headliner is in town and a promoter puts a local band on the bill. The Locals don’t have to sell any tickets or make flyers, or reach out on social media. The night of the show is here, and there’s 12 people in the audience for the show. The Locals didn’t bring anyone out. The promoter promised the headliner a $100-$800 guarantee (that could be much higher, depending on the band). So, the promoter looses money and has to pay the band anyway, because contracts are contracts. If all of this isn’t frustrating, I don’t know what is. So, the final scenario: Every band on the bill brings about 30-60 people each, the bar makes a ton of money, the bands split a nice amount, and you enjoyed some great music. By the way, I have to say that I disagree with Pay to Play.
Here’s a final thought. Ten years ago, $5 was what you paid to hear some live music. Today you still pay $5. Ten years ago, you paid $6 to see a movie. Now, you pay almost double. Why hasn’t what we pay to see live music kept up with the times?

I could go on for a very long time about this topic, so if you liked it, please let us know on our Facebook page /210LocalMedia or on Twitter @210LocalMedia. As always, thanks for listening!

Also, a special shoutout to Malissa Prevost for being our lone Patreon supporter. To join her and get a shout out on the show, listen to some exclusive Patreon ONLY content, and enjoy other secret benefits, check out our page at www.patron.com/210LocalMedia The link is in the show notes as well. Thanks for listening.

You can contact us on Google Voicemail @ 210-802-1197, @ www.210LocalMedia.com/contactus, on Twitter: @210LocalMedia, on Facebook: /210LocalMedia & check out our main site @ www.210LM.com


Levees – Levees (EP) Review

Levees – Levees (EP) Review


After seeing these guys play at Sam’s Burger Joint for their third live performance, I knew I had to introduce myself. Soft-spoken Kody and Kyle Anderson (brothers) seem very unassuming and mellow at first glance, almost shy at times. However, soon as they’re on stage, they erupt into a frenzy of howling vocals, and driving and relentless guitar. This band is one you can add to the “they sound as awesome live as they do recorded” list. Tonight at Limelight, in San Antonio Texas, the Anderson brothers, joined by drummer Skyler Ellis and new addition Jeff Palacios on bass (replacing Matt Stieb), will release their eponymous EP Levees.


Luckily, San Antonio can claim this band, even though Kody (vocals) and Kyle (guitar) are transplants from Louisiana, Skyler and Jeff (hey Jeff!) are San Antonio musicians through and through. Overall, Levees does an amazing job of melding multiple genres; blues, hard rock, swamp-fusion, and desert-soul (well, they exist now), and yet bring it together cohesively into a powerful potion.


“I’m Not Holy” is a perfect introduction to Levees and does a great job of urging you into the rest of the album. “Holy” gives you a sense that they know how to hold back when the vibe calls for it while the next track, “In White”, teases the power they’ve got lurking inside of them. Not only is “In White” a bit more powerful, but you get a slightly different flavor of the swampy blues that by now, you’ve come to know and love.


“Low”, by far the mellowest track on the EP, is also the most stylistically interesting. “I’ve got everything to say, but no body to believe,” is easily the most heart wrenching lyric for those who’ve used up their faith from others. It screams to fellow musicians not to give up, even when the world has shut you out and it seems like nobody is listening. In the end though, there is strength in the proclamation, “no I won’t say goodbye.” If Kody and Kyle write from their life experiences, one can’t help but feel triumphant for them at this point of the album.


The final act “Your Spell”, also their first single to have been released earlier last year, is the true powerhouse of the album. The extreme emotion of being helpless while under someone’s “spell” is juxtaposed with, what seems to be in reality, someone’s battle with watching television or films. “Your Spell,” is dualism at its best. Admission of a lack of control and simultaneous submission to what has control over you. No matter how you could interpret it, it’s the perfect way to close out the EP and leaves the listeners helplessly wanting more. Did you guys do that on purpose? Don’t miss Levees tonight at Limelight! If you see me playing photographer, feel free to say hello.


– Mario Zamarron, 210 Local Media